Blog #4

Solomon-

Capital letters can be considered a form of punctuation.  Solomon writes that "most punctuation marks are composed to be seen but not heard" (solomon 282). If capital letters are included as a form of punctuation, they would be apart from that statement.  In many cases capital letters are very loud and sometimes they are silent.  For example when you start each sentence you begin with a capital letter.  In this case it would be considered silent because it does not change the pitch of the words, it is more to show the beginning of a sentence.  If I was writing on an instant messenger or a blog and wrote something like "HEY, WHAT ARE YOU DOING," this symbolizes someone yelling or being louder than normal. These two examples represent how punctuation and capital letters are both similar in a way and different from each-other.

Goffman-

Goffman's analysis on the role of men and women in advertisement has held-up very well today. Both are categorized and different from each other. He implies that men play the "executive role" and women tend to use there hands more in advertisement. Although not every advertisement fits this generalization, most in fact do. An example that follows these rules is a FedEx super bowl commercial. It is of a man that tells you the ten items needed to have a successful commercial. This part of the commercial represents the executive role for the men.  At the end of the commercial two attractive women are shown to flaunt there bodies.  Although this does not depict the hands that Goffman says are usually used with women, it does show how men and women have different roles in advertisements. 

http://youtube.com/watch?v=NMvB7jTG6oQ

A better example of the female role can be seen in a perfume commercial which a girl is showing off a bottle of perfume. This short clip illustrates how women use there hands. 

http://youtube.com/watch?v=G-teUO2Cy4U&feature=related

Although these are only two examples, most commercials today do have different gender roles.